IU featured in Gucci Horsebit campaign

Gucci unveiled a new style of the house's signature Horsebit line through the "Hidden Gucci Horsebit 1955" campaign with Gucci global ambassador IU on August 9.

IU perfectly pulled off a luxurious atmosphere in a still cut and video with mysterious and calm emotions. IU's elegant ensemble look in the pictorial draws attention by completing a romantic atmosphere, harmonizing with the background of understated retro aesthetics.

The "Hidden Gucci Horsebit 1955" campaign with IU is available on the Gucci official online store, official Instagram, Facebook, and Kakao TV.