LF's casual brand Dunst has selected BLACKPINK's Jisoo as its new model.

The company said, "We will propose a differentiated style by combining our brand identity pursuing timeless collections and the special charm of Jisoo that transcends the boundaries between the East and the West."
In the pictorial for 2023 spring and summer season collection, which was her first step as a model, Jisoo perfectly showed Dunst's colorful styling, signaling a fashion trend this spring. Starting with this pictorial, various contents such as lookbook videos, airport fashion, and styling tips will be presented to communicate with customers.


